Brand & Media Kit — Version 2.0 · 2026

Storage Compass

UK · Site Intelligence

The Container Compass Mark

Storage
Compass
UK · Site Intelligence
Horizontal · on white
Storage
Compass
UK · Site Intelligence
Horizontal · on dark ink
Icon mark only · favicon / avatar

The mark: an isometric storage container with an amber roller-door face and a compass rose etched on the roof — the brand's two ideas fused into one object. Full asset pack (SVG + PNG at all sizes) supplied separately in storage-compass-logos.zip.

Brand Palette

Compass Ink#1A1814Primary dark — headers, dark sections, container body
Bearing Amber#E8A33DPrimary accent — door face, needle, CTAs, highlights
Amber Deep#D4900ALabels, eyebrows, hover states on light bg
Survey Paper#F5F3EELight page background
Steel#5A5548Body copy, secondary text
Grid Line#E2DDD0Dividers, borders, table rules
Undersupplied Green#3A7D52Positive signals, supply-gap flags, approvals
Risk Red#C0392BRisk index, flood zones, refusals
Pending Gold#B08526Pending applications, marginal flags
Data Blue#2C5282Supply gap index, indoor format pins
Ink 2#26231CCard fills on dark sections, container shading
Amber Pale#FBF0DCAlert backgrounds, supply-gap score cards

Type System

Display & Body — Inter
The whole UK self-storage market. One industrial-grade map.
Headlines: Inter Bold (700), tight letter-spacing (-0.5px), sentence case — not uppercase. Body: Inter Regular (400) at 15–16px, line-height 1.6. Emphasis: Inter SemiBold (600), or amber colour on key words.
Data & Labels — IBM Plex Mono
PLANNING RADAR · 488 LIVE APPLICATIONS
SOURCE: PLANIT API · ACROSS 216 COUNCILS
LIVE · 2026 DATASET · 24H REFRESH
All stats, source citations, eyebrows, status pills and data readouts. Always uppercase with letter-spacing for labels. This is the "instrument panel" voice of the brand.

Platform & Market Stats (for press use)

1,137
UK facilities mapped, 31 operators tracked
Platform · OSM + operator sites
488
Live planning applications across 216 councils
Platform · PlanIt API
278
Approvals tracked in the last 12 months
Platform · PlanIt API
24h
Data refresh cadence, automated ingest
Platform · Scheduled jobs
2,915
Self-storage facilities in the UK (SSA estimate, incl. ~1,135 container operations)
SSA UK / C&W 2025
64.3m
Sq ft of UK storage space, up 7.2% year-on-year
SSA UK / C&W 2025
0.94
Sq ft per person in the UK vs 8–9.5 in the US
SSA UK 2025 · StorTrack
£1.2bn
UK industry annual turnover, +£100m in 12 months
SSA UK / C&W 2025
Accuracy note for all published materials: the verified figure for UK self-storage supply is 0.94 sq ft per person (SSA UK / Cushman & Wakefield Annual Industry Report 2025) against roughly 8–9.5 sq ft per person in the US — a gap of roughly 10x, not 2x. Any copy claiming the UK is at "~5 sq ft per person" or "half the US rate" is incorrect and should be corrected to the SSA figure. The true story is stronger anyway: the UK is Europe's largest self-storage market and still has less than an eighth of US provision per head.

Six Modules. One Workflow.

The Map

Every known facility in Britain plotted, colour-coded by format. Filter by operator, region, scale. Satellite toggle for plot inspection.

1,137 facilities

Planning Radar

Every live and historic UK self-storage planning application. Regional alerts the moment a status changes.

488 live applications

Catchment Analysis

Click any point — drive/transit/walk catchment population, household income, and a Supply Gap Score benchmarked to the UK average.

Instant readout

Claim Your Listing

Operators verify and manage their own listings: hours, pricing, photos, multi-site groupings. Manually reviewed before publishing.

Operator-managed

Alerts & Newsletter

Pick regions and application types. One email keeps you ahead of new operators, openings, approvals and tech entering the sector.

Weekly digest

Intelligent Layers

Trade & contractor density via SIC codes, ONS population growth projections, vacant retail/warehouse conversion candidates.

Premium overlays
Pricing (credit-based): Free — £0, 1,000 credits/month, browse all facilities, public planning & council data, 1 saved watchlist. Hobby — £17/mo, 5,000 credits, deep facility reports, catchment analysis, weekly planning alerts, CSV export. Standard — £38/mo, 100,000 credits, occupancy signals, crime & security overlays, commercial land deal flow, real-time planning alerts, unlimited export. Browsing the map is free; credits are only spent on deep intelligence runs.

Approved Taglines & Copy

Hero / Primary
The whole UK self-storage market. One industrial-grade map.
Live on homepage — the canonical brand line
Supporting hero line
Stop trawling council planning portals. Stop chasing brokers.
Pain-point opener for ads, cold email, LinkedIn
How-it-works
From shutter to shovel — in four moves.
Process framing: Map every shutter → Watch every council → Score the catchment → Win the deal
Planning Radar
See every new facility before the first brick is laid.
Feature-level headline, planning-focused campaigns
Catchment / Underwrite
Underwrite any UK plot in a single click.
Investor and developer audiences
The wake-up stat
0.94 sq ft per person. The US has 8+. The gap is the next decade of UK development.
Data hook — uses the verified SSA UK figure
One-liner / pitch
Bloomberg for UK self-storage.
Elevator pitch, intro decks, bios
Audience line
Built for everyone moving the UK self-storage market.
Operators & developers · Investors & lenders · Suppliers & contractors

About Storage Compass

Short (~50 words) — bios, directories, app listings

Storage Compass is the UK's first self-storage site intelligence platform. Every facility in Britain mapped, every live planning application tracked across 216 councils, and any catchment scored in a click. Built for the operators, investors and suppliers moving the UK self-storage market.

~45 words
Medium (~110 words) — press releases, partner pages

Storage Compass is the UK's first dedicated market-intelligence platform for the self-storage sector. It maps 1,137+ facilities across 31 tracked operators, ingests live planning applications from 216 local councils via the PlanIt API, and scores any UK catchment on demand, supply gap, planning receptiveness, site access, economics and risk. Data refreshes every 24 hours and every row carries a source link — nothing modelled, nothing invented. The market context: the UK holds 64.3m sq ft of storage across a £1.2bn industry, yet supplies just 0.94 sq ft per person against 8+ in the US — a structural gap Storage Compass exists to help the industry close.

~108 words
Founder quote — press

"Self-storage is a £1.2 billion industry that still runs on windshield surveys, broker relationships, and manually checking hundreds of separate council planning portals. Storage Compass is the tool the sector should have had ten years ago — the whole market on one map, refreshed daily, with every number traceable to its source."

~52 words · attribute to founder
Data methodology — for press backgrounders / FAQ

Facility data is compiled from operator store-finders, OpenStreetMap and Companies House. Planning data ingests live from local authority registers via the PlanIt API, keyword-filtered for storage. Demographics are ONS-backed. Market benchmarks cite the SSA UK / Cushman & Wakefield Annual Industry Report 2025. Every facility row carries a visible source link, and any metric that cannot be sourced is flagged as unavailable rather than estimated.

~66 words

Usage Guidelines

✓ Do
  • Use the container-compass icon + wordmark lockup in all external contexts
  • Use the icon alone for favicons, avatars and app icons — it's designed to survive 16px
  • Keep the amber door face and roof compass in Bearing Amber (#E8A33D) on every background
  • Use the hazard-stripe divider (amber/ink diagonal) as the brand's signature section break
  • Pair every published statistic with its source in IBM Plex Mono ("SOURCE: PLANIT API")
  • Write headlines in sentence case with Inter Bold — confident, not shouty
✗ Don't
  • Don't recolour the container mark — the amber face is the brand's signal
  • Don't rotate the isometric mark or change the compass needle direction
  • Don't publish the "~5 sq ft per person UK" figure — the verified SSA UK number is 0.94
  • Don't add gradients, shadows or outlines to the logo
  • Don't set headlines in all-caps — uppercase is reserved for mono data labels only
  • Don't abbreviate to "SC" in copy — always "Storage Compass" in full